Madura Tourism Branding Through Literature

Re - branding alternative tourism in the Caribbean : The case for ‘ slow tourism ’

Slow tourism represents a progressive genre of alternative tourism for offerings, which are in need of re-branding, through the decentralized medium of remote locales in the Caribbean beyond mass-tourism complexes. We propose this new form of slow tourism as a viable promotional identity for alternative tourist information technologies. A further contribution to this new construct ’ s identity ...

Linking Reputations through Umbrella Branding

This paper develops a theory of umbrella branding as a way to link the reputations of otherwise unrelated products. My analysis predicts that umbrella branding can credibly signal positive correlation between the qualities of the included products to consumers, but cannot certify high quality or signal negative quality correlation. Moreover, whenever umbrella branding signals perfect positive q...

Positioning Southwest Airlines through employee branding

As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as...

Madura Foot (Mycetoma)

Designing Tourism Places: Understanding the Tourism Experience through Our Senses